Promotion of the advent calendar for the Christmas campaign 2018. The goal was to drive for newsletter signups where it was encouraged on social media. Once the users sign up, they get an exclusive access to contests, freebies, recipe & DIY videos tutorial.
At the end of the campaign, the newsletter signups increase significantly. The most successful content was the product giveaways (contests).
I was responsible to design the landing page of the advent calendar, home page tile, newsletters, social media and video display for in store promotion.
Launch in December 1st to 24th, 2018
Sketch, Zeplin, Adobe Indesign
Web Redesign, UI, UX, Illustrations
Web Developer: Supratim Baruah
Art Direction: Catherine Gibbard
Photography: Simon Francoeur
Styling: Alexia Krizia