I was responsible for determining the overall design (UI / UX) of this project. I guide the developers for the implementation of the process.
Goal
Redesign of the checkout to improve conversions.
Improving the user experience on the desktop, iPad and mobile devices.
Date
It was launched in December 2016 in the USA and Canada website.
After the release (result)
Conversion rate is better than on the previous version (0.7% vs 0.6%)
The dropout rate is lower than on the previous version (67% vs 76%)
The steps from the beginning of the transaction decrease from 7 to 3 steps.
Currently on www.structube.com
Client
Structube
Tools
Sketch, Zeplin
Creative Fields
Web Design / UX / UI
Collaborator
Web Developer: Supratim Baruah