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Alicia Tsui
  • Work
  • About
  • Resume
  • Contact

Resume

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Resume — Resume —

Work Experience

August 2025 - Present

Intermediate Graphic Designer
// Loblaw Companies Limited — Maxi

  • Designed and produced multi-channel marketing campaigns across digital and print for multiple brands including Maxi, PC Optimum, No Name, and President’s Choice.

  • Created high-volume campaign deliverables: social media ads (Facebook carousel, Instagram stories), email newsletters, web assets, flyers, and in-store signage.

  • Supported campaigns requiring cohesive execution across multiple platforms and formats.

  • Applied and adapted multiple brand guidelines with accuracy and consistency across all deliverables.

  • Designed bilingual (FR/EN) assets in compliance with regional language requirements, including French prominence (QC) and balanced layouts across other provinces.

  • Reviewed and approved print and digital proofs (flyers, banners, digital ads), ensuring accuracy and production quality.

  • Performed design revisions and peer reviews to maintain high creative standards across the team.

  • Managed projects independently, including brief interpretation, stakeholder
    communication, and follow-ups to ensure timely and accurate execution.

May 2022 - Present

Freelance Graphic Designer

  • Collaborated with clients to conceptualize and deliver a range of creative projects, including brand identities, social media content, e-commerce visuals, websites, and email campaigns.

  • Develop cohesive visual systems adapted to each brand’s goals and audience.

  • Clients include MUST Société, SQUISH, and Church & Dwight
    (Nair, Finishing Touch Flawless, OxiClean, Vitafusion, and more).

October 2019 - August 2023

Graphic Designer
// FortNine

  • Managed multiple design projects simultaneously across departments, tracking timelines and deliverables in Trello and Google Sheets.

  • Created project briefs and developed visual concepts for marketing campaigns and promotional materials.

  • Designed and produced digital assets including homepage visuals, newsletters, ads, and campaign collateral.

  • Enhanced and retouched imagery and tested designs across formats to ensure quality and consistency before publication.

  • Developed presentation and communication materials for HR to support internal messaging and employee engagement.


June 2019 - August 2019

Marketing Project Manager
// Structube

  • Led cross-functional marketing projects, coordinating a team of 15 (design, copy, video, social) to deliver campaigns on time.

  • Acted as the main liaison for incoming project requests, aligning internal and external stakeholders.

  • Developed clear project briefs and provided creative direction, feedback, and final approvals to ensure brand consistency.

  • Managed projects end-to-end (brief to launch), building timelines and tracking progress in Asana and Google Sheets.


August 2015 - June 2019

Graphic Designer
// Structube

  • Collaborated with cross-functional teams including copywriters, project managers, developers, videographers, printers, and external agencies (Listrak, Absolunet) to execute marketing projects.

  • Designed and maintained weekly homepage updates and digital campaign visuals.

  • Created and scheduled weekly newsletters and transactional email campaigns to support customer engagement.

  • Managed email production and deployment through the Listrak platform, ensuring accuracy and timely delivery.

 
 

Education

2012 - 2015

Concordia University
Bachelor of Fine Arts (B.F.A.), Design

2009 - 2012

John Abbott College
Graphic Design


Certifications

June 2022

The Branding Masterclass The Entire Brand Design Process
// Udemy: Online Courses
Certificate of Completion

February 2022

Project Management Foundations
// LinkedIn: Online Courses
Certificate of Completion

August 2017

User Experience Circuit
// General Assembly: Online Courses
Certificate of Completion


Skills

Softwares

  • Adobe Creative Suite:
    Acrobat / Adobe XD / Illustrator / InDesign / Photoshop

  • Sketch

  • Figma

  • Invision

  • HTML / CSS / Magento

  • Microsoft Office:
    Excel / PowerPoint / Word

  • Google Docs / Sheets / Slides

Project Management

  • Teamwork

  • Trello

  • Asana

  • Notion

Content Management

  • Box

  • Bynder

  • Contentful

Email Automation Platform

  • Listrak

Communication Platforms

  • Slack

  • Microsoft Teams


Languages

  • French

    Native or bilingual proficiency

  • English

    Professional working proficiency

  • Chinese (Cantonese)

    Limited working proficiency